The merging of two female-owned and operated legacy homeware brands will pave the way for expansion into new geographic markets and increase availability of product assortments both domestically and internationally.
SAN FRANCISCO, CA [AUGUST 17, 2023] – Crow Canyon Home, the heritage enamelware brand known as the originator of the iconic splatter design, announced today it entered a binding acquisition agreement with Golden Rabbit, the Maryland-based oven-to-table enamelware brand. Both brands are widely adored in the homewares industry and enamelware category specifically, and have shared commitments to quality, community, and sustainability. The merger will allow for both Crow Canyon and Golden Rabbit to expand / benefit from each brand’s varied styles, designs, and customer demographics. It will also enable each business to expand market availability domestically and internationally. The deal is supported through private financing and is expected to be closed by August 1 2023, pending standard closing procedures.
Crow Canyon Home offers the largest variety of enamelware products in the world, and its acquisition of Golden Rabbit will further cement its leadership in the enamelware category. Crow Canyon, which recently announced partnerships with design houses Poketo, Camp Wandawega and Lisa Congdon, as well as a new category of linens, will continue expanding its business into new homewares categories. Through its expansion, the company has created fresh demand for its iconic product, while highlighting its broad appeal to luxury and value-driven consumers alike.
“As a fellow female small business owner, I have long admired the dedication, commitment to quality, consistency and innovation exemplified by Peggy and the Golden Rabbit team,” said Cara Barde, Owner & CEO of Crow Canyon Home. “This merger will allow us to bring together two heritage brands to expand upon Golden Rabbit’s legacy as a leader in enamelware and further its vision to reach more consumers around the world.”
Founded in 1989 by Peggy Hedgpeth, international business executive and entrepreneur, Golden Rabbit has garnered a loyal and growing list of consumers and wholesale customers. Known for their classic coastal and children's designs, Golden Rabbit has partnerships with iconic brands like Old Bay and the beloved Peter Rabbit from Beatrix Potter. Golden Rabbit also boasts an expansive catalog with a broad assortment of dinnerware and high-end cookware with their signature metal rim. Customer loyalty to Golden Rabbit's exquisitely designed enamelware has contributed to enamelware becoming a sought-after medium in kitchen use and home gatherings around the globe.
Golden Rabbit products will continue to be available through its website goldenrabbit.com. Retailers and distributors will see no immediate changes while the companies work to blend infrastructure. In the long term, a major goal of the merger is to make it easier for retail partners to access both company catalogs through streamlined ordering, shipping, pricing and marketing.
“After building Golden Rabbit over the last 30 years to its current level of success, my first priority in envisioning the future was partnering with someone who would appreciate and respect not only our exquisite products, but the hundreds of partners and artisans around the world who have contributed to that success,” said Peggy Hedgpeth, Golden Rabbit Founder & CEO. “I’m confident that Crow Canyon’s team, with its similar values, will honor the loyalty of our customers, the commitment of our workers, and steward the brand well as it continues to expand our legacy into a new era. It has been an incredible adventure that I am both very grateful to have had and will certainly miss.”
With its acquisition of Golden Rabbit, Crow Canyon continues its commitment to sustainability as enamelware is an important category for reducing single-use plastic and paper waste. Products from Crow Canyon and Golden Rabbit exemplify that sustainability is beautiful and doing good for the environment doesn’t mean sacrificing style and function. Crow Canyon Home continues to create connections between family and friends, and with the environment through beautiful, sustainable products that bring more joy to the world.
*IMAGERY from Crow Canyon Home and Golden Rabbit can be found HERE.
ABOUT CROW CANYON HOME
Founded in 1977, and renowned as the originator of the iconic splatter design, Crow Canyon Home is a family-owned homewares company dedicated to honoring our connections to each other and the planet. Crow Canyon offers the largest variety of enamelware products in the world, from tabletop and dinnerware to cookware and bakeware, each item is handmade to ensure quality, style, function and value. Crow Canyon has continuously operated for more than 45 years. Started in Florida and now based in California, the name Crow Canyon Home pays homage to its Bay Area roots, previously located on Crow Canyon Road in San Ramon, CA. It maintains partnerships with cult favorites such as Jenni Kayne, Camp Wandawega, Poketo, The Get Out, as well as top brands like Pendleton, Filson, Urban Outfitters, Williams-Sonoma, and best-selling artist collaborations with Lisa Congdon and Claudia Pearson. Its enamelware is found in trend-setting international retailers such as Merci in Paris, Labor & Wait in London, and West Elm and Anthropologie in the US.
PRESS CONTACT
Amy Harper
Pine Street Public Relations
amy(at)pinestreetpr(dot)com
